Crypto Mobile App
A mobile app for crypto trading powered with AI insights
Challenge
Designing an intuitive mobile application for Boldo that empowers beginners and intermediate traders to buy, sell, and swap cryptocurrencies effortlessly. By combining AI-driven market insights, real-time portfolio analytics, and a streamlined trading flow, we ensure users make confident, data-backed decisions while enjoying a secure, transparent experience. This case study explores how we addressed key challenges—from onboarding newcomers to surfacing personalized AI recommendations—and crafted a beginner-friendly crypto trading platform that scales with user expertise.
Process
Foundation & Alignment Ran stakeholder workshops to define priorities, constraints, and success metrics. Mapped user journeys (“I’m new to crypto,” “I trade monthly,” etc.) and agreed on an MVP: seamless Buy/Sell/Swap with AI insights.
Research & Validation Conducted user interviews and surveys to pinpoint pain points in onboarding, fees, and portfolio tracking. Audited 10+ trading apps and API docs to uncover gaps (confusing fee displays) and opportunities (lightweight AI recommendations).
Information Architecture & Wireframing Built a clear sitemap organizing trading flows, real-time charts, AI cards, and news feeds. Created low-fidelity wireframes to iterate the Buy/Sell/Swap and order preview flows in rapid feedback loops.
High-Fidelity Design & Prototyping Established a modular design system (components, tokens, light/dark themes) for scalable consistency. Developed interactive prototypes showcasing end-to-end trades, watchlist management, and AI insights.
Usability Testing & Iteration Ran remote sessions with five target users to validate key flows (first trade <2 min, slippage controls). Applied data-driven tweaks—repositioned buttons, simplified copy—boosting user success by 30%.
Handoff & Post-Launch Delivered red-lined specs, component library, and Figma files for a smooth dev handoff. Monitored real usage and feedback to plan v2 enhancements like advanced orders and deeper AI coaching.
Solution
To tackle these challenges, we designed Boldo around three pillars: Simplicity, AI Intelligence, and Trust. We crafted a clean, modular interface that guides users through Buy, Sell, and Swap flows with minimal friction. AI-powered cards surface market trends, portfolio health, and order insights at just the right moments, turning complex data into clear recommendations. Real-time charts and a streamlined KYC/bank-link process reinforce transparency and confidence. Underpinning it all is a robust design system—responsive components, light/dark themes, and consistent UI patterns—that scales as Boldo grows.
Takeaway
User-First AI: Embed intelligence where it matters most—don’t overload the user with raw data.
Modular Design: A scalable component library accelerates feature rollout and maintains visual coherence.
Iterative Feedback: Rapid testing with real users uncovers hidden pain points and drives impactful refinements.
Balance Power & Clarity: Even advanced features must feel approachable; clear labels and progressive disclosure are key.
Trust by Design: Seamless compliance flows (KYC, bank links) paired with transparent fee and rate displays build user loyalty from day one.