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Aligning Boldo's Digital Experience with the Mission of Effortless, AI-Driven Crypto Trading
Client
Startup
Industry
Cloud SaaS
Service
UI/UX Design
Timeline
2 Weeks
Goal
Boldo partnered with GOGIE AI Design Studio to redefine the crypto trading experience for beginners and intermediate users. Our aim was to deliver an intuitive, AI-driven interface that balances simplicity with powerful insights—enabling seamless buying, selling, and swapping of digital assets while ensuring user confidence and security at every step.
Challenge
Bringing AI-driven insights and simplified crypto trading to a beginner-friendly interface posed a significant challenge. We needed to balance advanced market data with clear, intuitive visuals that build user trust and confidence. Additionally, ensuring seamless bank integrations and compliance while preserving an engaging, minimalist design demanded strategic problem-solving and iterative user testing.
Outcome
The result is a user-centric, AI-Insights empowered platform that simplifies complex trading flows and data into approachable features. Boldo’s integration of AI-driven insights—ranging from real-time market trends and portfolio performance to personalized updates—delivers a transparent and secure trading experience for both newcomers and intermediate traders.This holistic approach not only demystifies crypto but also positions Boldo as a trusted partner in every user’s trading journey.
100+
hours of collab
30+
1
Full App Design with
Product Deck
/1
How it started
We kicked off our journey with Boldo by uncovering the real-world challenges that keep novice and intermediate crypto traders at bay—confusing terminology, unpredictable market data, and pressing security concerns. Through comprehensive user research and competitor analysis, we discovered a clear need for an intuitive, AI-driven platform that could simplify trading decisions and deliver actionable insights in real time.
Armed with these insights, we set out to redefine the crypto experience. Our initial focus was on creating a seamless, user-friendly interface that demystifies trading while building trust through transparent data and secure processes. This early foundation paved the way for Boldo’s mission: empowering users to navigate the crypto landscape with clarity and confidence.
Foundation:
Brand Archetype & Tone-of-voice: to establish a consistent and cohesive visual communication style.
Moodboard: exploring different design directions
Establishing our tone-of-voice, defining our brand archetype, and collaboratively exploring design directions has empowered us to precisely communicate Boldo’s unique visual identity/ Laying down the foundation as we move further into understand our user and their needs better.
/2
Understanding the domain
Main Challenge
Balancing Advanced Features and Minimal Clutter
While aiming to serve both beginners and intermediate traders, we had to introduce tools like buy/sell flows, watchlists, and AI-driven suggestions without crowding the interface. Thoughtful prioritization and collapsible elements helped maintain clarity.
Ensuring Compliance and User Trust
From KYC verification to secure bank connections, every compliance requirement had to be integrated smoothly into the user journey. Our challenge was weaving security measures seamlessly into the interface, reinforcing trust without disrupting the flow.Visualizing Real-Time Data on Mobile
Crafting clear, readable charts and performance metrics for small screens was a key challenge. We designed intuitive, scalable visuals that deliver critical insights without overwhelming the user.
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The Process: Information Architecture & Design
Highlights
We built Boldo from ground up, focusing on enhancing its core functionality and overall user experience.
We also recreated the application's information architecture to improve navigation and usability.
Foundation
Vision & Goals: Collaborated closely with key stakeholders to clarify the product’s mission, user objectives, and success metrics.
Feature Mapping: Documented core features and functionalities, ensuring alignment with the overall business strategy.
Scope & Timeline: Identified constraints such as launch deadlines, resource availability, and regulatory requirements to shape realistic milestones.
Content & Pages: Outlined essential app pages (Home, Market, Trade, News, etc.) and determined the type of content each would house.
Research
User Insights: Gathered feedback from potential users to uncover pain points and expectations in a beginner-focused crypto platform.
Competitive Analysis: Examined existing trading apps to spot design gaps and best practices that could inform our approach.
Data & Trends: Analyzed market trends and AI usage in similar products, identifying opportunities for unique value propositions.
Synthesis: Consolidated findings into actionable recommendations, setting the stage for a user-centric design.
Wireframing, Sitemaps, Information Architecture
Low-Fidelity Sketches: Created basic wireframes to map out user flows, emphasizing clarity and simplicity for new traders.
Information Hierarchy: Ensured vital elements (buy/sell, watchlist, AI insights) were placed intuitively, reducing cognitive load.
Iterative Refinement: Collaborated with stakeholders to review and refine wireframes, integrating feedback on navigation, labeling, and layout.
User Validation: Conducted quick tests or walkthroughs with representative users to validate core interactions before moving to high-fidelity designs.
